With the development of the epidemic, the number of confirmed cases in the United States exceeded 10000. After the FBA stopped warehousing, California also announced the closure of the city. For cross-border sellers, this winter is longer!
At the beginning of the year, Amazon sellers' information was received intermittently in the group. Orders plummeted, logistics freight climbed, and suppliers ran
3.17, Amazon sent out again, FBA make complaints about stopping the entry, and the unread messages in the group became 100+ in minutes, and the group became instant conference.
Us orders down? Transfer to Southeast Asia "100 billion" blue ocean!
Some sellers said that they have not had such a long holiday since they have been doing cross-border e-commerce for so long.
This time, if it doesn't meet the conditions of entering FBA, can it do nothing? In fact, at this time, we can try to open up a new direction, put more eggs in several baskets, spread risks, and next time we face the current situation, we will not lose control.
Transformation & Upgrading: many obstacles
With the Southeast Asian government's investment in infrastructure, increasing employment, economic incentives and other incentives, Southeast Asian consumers' consumption capacity is gradually increasing, the penetration rate of the Internet is up to 60% on average, and the acceptance of Chinese products is high, especially 3C class products.
According to the prediction of Google and Temasek, the Internet economy in Southeast Asia will account for 2.8% of the total GDP in 2018, and this proportion will increase to 8% in 2025. It is estimated that the scale of Southeast Asia's e-commerce will reach 102 billion US dollars by 2025! This figure is about 16% higher than Google and Temasek's forecast of $88 billion in 2017! It fully shows that the growth prospect of Southeast Asia e-commerce market is very considerable.
Shpoe market in Southeast Asia is a good choice. After developing seven sites in Southeast Asia, it will march to South America - Brazil. As long as one shop is opened in shopee, information can be automatically translated to other sites. And for Chinese cross-border sellers, there is no platform use fee, annual fee, no margin, and with the support of platform preferential policies, the current advertising cost is far lower than other cross-border e-commerce platforms.
What are your strengths from Amazon to shopee?
Operational advantages: Amazon has become a mature platform for operation. There are many rules in it. Although the profit is large, there are many rules for competition. The spirit of selling goods should be 12 points. On the one hand, we should study the rules to avoid triggering minefields, on the other hand, we should focus on operation to avoid ranking behind.
However, shopee has a short time to build a station, few rules, and frequent activities to support traffic. It is in the bonus period. For Amazon people who have been operating for many years, it is easy to operate shopee.
Language advantage: Although the seven sites in Southeast Asia sound like they need to master seven languages, in fact, as long as they have Chinese and English, they can be applied in the Southeast Asian market as well as the English level developed by Amazon. At present, the two hottest markets, Taiwan and Malaysia, have no barriers to communication between Chinese and English. And shpoee website also has a translation system, which is easier to operate.
How to register shopee store
Store positioning: shopee currently supports store distribution. By continuously upgrading, it can improve the store ranking, mainly to attract more different users to purchase, and also to help novice accumulate fans of the initial store (click likes to affect the ranking). It is helpful to some extent, but it is in the future development consideration, or it is necessary to accurately position the store to form core competition Ability.
Selection: according to shpoe, the most popular categories are clothing, beauty care and 3C products, which can be selected according to these directions or according to shopee's homepage search bar. But the selection is only the first step. The second step is to think about whether we can develop a small market in these popular products, such as Luoli skirts for clothing. The goal is more targeted, and the market competitiveness is small. If we form our own unique design style, it is easy to form a stable user.
Price: for Amazon to shopee sellers. The biggest gap is profit. Because of different economic conditions, the same product cannot be sold if its price is too high in shpoe.
However, it would be a bit uneconomical to back out because of this. The population base of Southeast Asia is large, so we can take the route of small profits and quick sales. The first step is to seize the market opportunity. With the economic development of Southeast Asia, profits will increase accordingly. Different sites can be priced according to local economic conditions, similar products, and freight.